Press Release: Green Elk Releases Social App for Outdoors Adventurers

Green Elk building community of outdoors enthusiasts, simplifies trip planning and networking

**HELSINKI AND MUNICH** – 2 Dec 2014 – Out-Sports Adventures Ab, a newly-established Finnish startup, today announced the availability of its Green Elk App to connect people together for planning outdoors adventures on iOS, Android and Web. Green Elk is released for key European outdoors sports markets, including biking, hiking, skiing, mountaineering and kayaking.

“As human beings, we are built for movement. Rather than sitting at the keyboard and in meetings, we are at our best when exploring the world around us, with our minds and bodies, and with our friends!” says Kaj Arnö, CEO and Founder of Green Elk. “Our mission is to promote the enjoyment of a natural lifestyle, where outdoors life is enhanced by modern technology, not substituted by it.”

Outdoors enthusiasts complain about their inability to find people with the appropriate interests, skills and fitness levels. Wouldn’t it be great if you knew more adventure-minded people around you, on your own level? Green Elk offers a visually appealing outdoors CV to share your past and future trips and experiences.

Planning multi-day adventures involve lots of preparation and coordination. In an ideal world, times, places, routes and equipment would be clearly documented for all participants, on mobile devices and the web. Green Elk offers a planning app that simplifies trip preparations for team organisers and participants.

“We welcome the establishment of a worldwide network of enthusiasts who want to enjoy the outdoors together.” says Manfred Lorenz, CEO of DAV Summit Club GmbH, the adventure travel subsidiary of the one-million-member German Alpine Association. “By showing their trips on Green Elk, our customers will inspire others to go outdoors. And the Summit Club is there to enable more challenging adventures than you can do on your own.”

“Retail stores are key players in the multi-billion-dollar outdoors travel industry, along the side of travel organisers, guides, and equipment manufacturers” says Simone Heer, Event Manager at the Munich flagship store of Globetrotter, a leading German outdoors retailer. “I welcome Green Elk as a movement that encourages people to go outdoors together. Adventurers sharing information drives further interest in the great outdoors.”

About Green Elk
Green Elk is a movement for movement, and a company for company. Under the Green Elk brand, the Finnish startup Out-Sports Adventures Ab is forming a world-wide community of outdoors enthusiasts, starting from its home bases in Helsinki and Munich. The company was founded by the former MySQL AB executive Kaj Arnö, together with his ex-MySQL AB colleague Duleepa “Dups” Wijayawardhana and the Finnish web designer Sampsa Vainio. Green Elk’s mission is to promote a social, fun outdoors lifestyle, that is healthy for the individual, attractive for business, and sustainable for the planet.

About DAV Summit Club
DAV Summit Club GmbH is the mountaineering school of Deutscher Alpenverein, and a worldwide special travel organiser for active mountaineering and cultural experiences. DAV Summit Club was developed from the Mountain Travel Service of DAV, created in 1957, into today’s worldwide specialty travel organiser.

About Globetrotter
Globetrotter Ausrüstung was established in Hamburg in 1979 by two globetrotters and survival experts, Klaus Denart and Peter Lechhart.
With turnover of 240 million euros in the 2012/2013 financial year, Globetrotter is one of the largest outdoor retailers in Europe.
The company currently employs around 1,500 people from 60 countries.
With over-the-counter retail in eight shops and distance selling through the website and catalogue, the company offers more than 35,000 items produced by some 1,000 brands. The print run for the catalogue alone was 700,000 copies in 2013. Furthermore, the company provides comprehensive information about travelling and equipment as well as reports on outdoor pursuits via its own Internet TV channel, 4-Seasons.tv, the websites reiseberichte.com and outdoor.de, and the outdoor community portal 4-Seasons.de. The customer magazine 4-Seasons, which appears four times a year, has the largest circulation of any outdoor magazine in Europe with a minimum print run of 400,000 copies.

Press contact
press@green-elk.com

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